7 Growth industries characteristics, part 3: Requirements

Sweden is becoming more and more unknown among foreigners, accordning to a recently published report by The Swedish Institute. “The reason for this is that the choice of countries being investigated changed compared to previous years” says Olle Wästberg, SI Director-General. “The other reason is that the competition has become tougher as a result of globalization.” [...]

Sweden cheaper than ever

Being a tourist in Sweden is cheaper than in ages. A hundred swedish kronor is equivalent to USD 12,16, EUR 9,03 or GBP 8,45 today. It´s a 40% drop in value of the swedish currency since april 2008. This means business for incoming tour operators and overseas agents. However, Riksbanken (the Central Bank) says it´s [...]

Here we go again

As I´ve mentioned in previous postings, Sweden is investing hundreds of millions of kronor in tourism development all over the country nowadays. It´s everything from building the worlds biggest wooden moose to indoor rapids, restored viking villages and witch hotels. Projects aimed to increase tourism in rural areas of Sweden. Sounds fine in days of [...]

Investment boom in tourism

Recession times are investment times, an old friend said to me a while ago. It seems to be true, at least within tourism. Huge amounts are invested in tourism these days and there´s more to come.
As an industry, tourism is different from other markets. Tourism requires more cooperation between
suppliers to put together packages to a total [...]

Swedentourism blog in international media

Every now and then I´m surprised how the blog stats suddenly goes up dramatically. I´d like to think it´s because I´ve written about something interesting, but it´s also nice with a helping hand. Thanks to the Blogburst network I´m happy to announce that the posting on “Know your clients – social tourism marketing” recently was [...]

7 Growth industries characteristics, part 2: pricing

Are you one of the lucky guys that are running a tourism business with more demand than what you´re able to supply? I thought not… they´re a rare species. Have faith, there´s help to get if you activate a network of distributors. One of the most effective tools to get others to provide you with [...]

7 Growth industries characteristics, part 1

You´ve probably heard of them, those successful companies that comes out of nowhere and reach the stars in the wink of an eye. Or the slow but steady ones that step by step grows from a small start-up to a profitable corporation more or less unaffected by seasonal fluctuations or recession times. How do they [...]

Know your clients – social tourism marketing

It´s amazing how much money tourism organizations are wasting on inoperative marketing. Ads and brochures that´s actually read by just a fraction of the estimated target group. Swedish municipalities, for example, are printing 4-colored brochures to an amount of SEK 800 millions a year (~US$ 100 Mn). Most of these fancy brochures are dropped in [...]

Are you in a winning tourism team

Michael Moore, the famous American author, once asked his (American) readers: “So you think you´re clever? OK, who´s the president in Mexico? See… Most people in other countries knows who´s leading the country next to them”.  A quick glance at the Swedish incoming tourism market shows that, with a few exceptions, everybody´s basically promoting the [...]

10 Natural tips about selling

Todays tough business climate makes it even more important to be able to sell. Most industrys have seen an increase in competition, where the globalization has affected companies of all sizes and tourism is no exception. Thousands of articles has been written about how to “behave” for being successful in selling. Not this one.

From my [...]