Comments for Sweden Tourism - a blog for tour operators

Comment on Wind power vs tourism employees in Sweden by Costa Rica Luxury

Costa Rica Luxury — Wed, 23 Sep 2009 21:24:14 +0000

Great graph! thanks for sharing it

Comment on About by swedentourism

swedentourism — Tue, 22 Sep 2009 16:40:23 +0000

Hi David,
Thanks for asking! There are some excellent sites, no doubt about that, but most of them are not – for structural reasons, I believe. We have a number of successful tourism companies in Sweden (Skistar, Ice Hotel etc) who can control the entire chain of events, but to be a great tourism organisation (authorities, cities, regions) requires a complete different approach, as I see it.

I would not try to apply traditional marketing management & branding strategies (Kotler/Porter etc) with “one common vision/image/goals”. Not effective in tourism, mainly because the marketing organizations have no or little influence over the entities they are marketing.

I would go bottoms-up; the image(s), brands and strategies then comes as a result of what the service providers wants. Consequently, a “destination” isn´t the same as a city or a county and the solution is not necessarily another website or brochure.

But once we´ve done our homework and the basics are there (see postings under Destination Dev.) I´m sure the tourism websites will be great.

Comment on About by david

david — Tue, 22 Sep 2009 11:45:18 +0000

Like your blog – very interesting and instructive. My agency produces tourism web sites for some large Swedish local authorities and cities, as well as place branding and destination marketing strategies and concepts. You appear to think that these local authorities/cities don’t do it very well. How would you do it??

Comment on Export coaching programme tourism by Prof. Gulzar Mubeen

Prof. Gulzar Mubeen — Fri, 11 Sep 2009 14:54:48 +0000

Our company working in the field of tourism and intend to develop outbound tourism. we need business partners to develop our business internationally. We are looking the same.
Best Regards.

Gulzar

Comment on Sweden by swedentourism

swedentourism — Mon, 24 Aug 2009 05:35:47 +0000

Hi Bahram,

If it´s your first visit to Sweden and you you would like to see the main attractions, you´ll find them at http://www.visitsweden.com
For nature tourism, check out http://www.naturensbasta.se/index.asp?cookies=True

Hotels in Stockholm are quite expensive, but an excellent alternative is the hostel Af Chapman, an ancient ship, at prime location opposite to the Royal Castle. Popular, make a reservation in advance.

Comment on Sweden by bahram

bahram — Wed, 19 Aug 2009 17:43:04 +0000

hi
we want to visit sweden in september 2009,i like to see famous place in sweden for 10 day then visit outhers shingens countris by tour then come back to sweden, can you help me?
thanks
bahram

Comment on Investment boom in tourism by Adrian C

Adrian C — Thu, 13 Aug 2009 21:56:46 +0000

Rates dropped in the States as well and we more and more people from Northern Countries vacationing to Florida in the Season. We offer a very competitive package on the beach with rates starting at $99/night. Check out this blog/websites:

http://BestBeachRental.com

Cheers!
Adrian

Comment on Sweden cheaper than ever by swedentourism

swedentourism — Sun, 12 Jul 2009 06:22:14 +0000

Hi Åsa,
Sure, there are some basics to be aware of:
1. Suppliers within “the system” must agree upon the public prices, it shouldn´t be cheaper for a client to book online or directly than through a distributor./agent. If it is, the supplier will loose his distribution, the sales and the marketing they provide.

2. Currency fluctuations are part of the business risk. One way to deal with it is to make a reservation in the general agreements for price increases under certain circumstances, or to quote and offer the services in Euro or USD. But it´s still quite difficult to estimate a year in advance.

We cover a lot of these issues in our courses, check out http://www.naturalconsulting.se
/Curt

Comment on Sweden cheaper than ever by Åsa Stanaway

Åsa Stanaway — Fri, 10 Jul 2009 11:29:49 +0000

Great and very helpful blog! I work with international business development for the tourism region of Västmanland. Many of our operators find it difficult to price their products a whole year before the next season, as tour operators abroad demand. For example, many operators gave their prices in SEK last year. When the SEK dropped in value, German visitors found they could book the same products significantly cheaper online, directly with the operator instead of through their German Travel Agencies, who printed their brochures before the exchange rates changed. I would love to find a method or some advice on how to handle this problem. Any suggestions?

Comment on Services by Marco Pecora

Marco Pecora — Mon, 22 Jun 2009 18:03:24 +0000

I’m an italian 27 years old guy. I’m been living in Stockholm since February and i came here with the hope to work with a swedish tour operator to improve and/or build a solid network with Italy. I have several years of experience in the tourism industry and I strongly believe i could help a company to grow up its business starting with partnerships with italian tour operators or managing the contacts with them or also to start new interesting and attractive destinations in Sweden and/or Italy, organizing vacations packages for the most important touristic sites to visit.
My greatest wish is to live this dream!!!
Thanks
With best regards.
Marco