Comments for Sweden Tourism - a blog for tour operators

Comment on About by swedentourism

swedentourism — Wed, 02 Dec 2009 16:44:54 +0000

Hej Louise.
Många säger att dom gör det, men i praktiken… Det finns ju eko-kommuner, men deras tolkning är inte det som Agenda 21 avsåg. Det centrala i hållbarheten är egentligen den FINANSIELLA hållbarheten där brukarna ska stå för fiolerna för hållbara system, men i Svenska kommuner är det oftast en biolog som arbetar med miljöfrågor istället. Poängen är att användarnas pengar ger hållbarheten, men så är det inte i Sverige såvitt jag vet. Ta t ex Naturum som är betalt med svenska medel där tyskar går in gratis, vilket är i strid med Agenda 21.

Comment on About by Louise

Louise — Wed, 02 Dec 2009 16:01:56 +0000

Hej!
Jag undrar om det finns kommuner i Sverige som satsar hårt på hållbarhet på sina destinationer? Jag har för mig att åre har gjort det…. ?

Tack i förhand!

Comment on Know your clients – social tourism marketing by Jan Wigsten

Jan Wigsten — Sun, 29 Nov 2009 16:02:04 +0000

Jau men det fanns ju litet på engelska i varje fall……som jag såg med länkar till bloggen

Comment on Wind power vs tourism employees in Sweden by swedentourism

swedentourism — Thu, 26 Nov 2009 08:52:25 +0000

Great! Check out http://www.aventyrsresor.se and you might get even more business. They are no 1 on trekking in Nepal among Swedish tour operators.

Good luck in the future.

/Curt

Comment on Wind power vs tourism employees in Sweden by Nepal Trekking

Nepal Trekking — Wed, 25 Nov 2009 04:10:09 +0000

i agree with your blog because 5 years ago i didn’t have even a web site also but just 1 year ago i lunch web site and i start to promote my web site online. after that i get 15% extra business so i suggest to all change your business way

Best Regard
Nepal Trekking

Comment on Sweden by swedentourism

swedentourism — Mon, 16 Nov 2009 13:30:49 +0000

Hi José,

I´m not into surfing, but from what I´ve heard the best surfing in Europe is by the Canary Islands, Tenerife, Fuerteventura. They´re a well known charter destination so there are plenty of tour operators to choose between.

Comment on Sweden by José

José — Sat, 14 Nov 2009 15:09:23 +0000

Hello, i want to know, if it’s possible, some tourism operatours, who use to sell surf experience in Europe.

Tanks

Comment on Wind power vs tourism employees in Sweden by Costa Rica Luxury

Costa Rica Luxury — Wed, 23 Sep 2009 21:24:14 +0000

Great graph! thanks for sharing it

Comment on About by swedentourism

swedentourism — Tue, 22 Sep 2009 16:40:23 +0000

Hi David,
Thanks for asking! There are some excellent sites, no doubt about that, but most of them are not – for structural reasons, I believe. We have a number of successful tourism companies in Sweden (Skistar, Ice Hotel etc) who can control the entire chain of events, but to be a great tourism organisation (authorities, cities, regions) requires a complete different approach, as I see it.

I would not try to apply traditional marketing management & branding strategies (Kotler/Porter etc) with “one common vision/image/goals”. Not effective in tourism, mainly because the marketing organizations have no or little influence over the entities they are marketing.

I would go bottoms-up; the image(s), brands and strategies then comes as a result of what the service providers wants. Consequently, a “destination” isn´t the same as a city or a county and the solution is not necessarily another website or brochure.

But once we´ve done our homework and the basics are there (see postings under Destination Dev.) I´m sure the tourism websites will be great.

Comment on About by david

david — Tue, 22 Sep 2009 11:45:18 +0000

Like your blog – very interesting and instructive. My agency produces tourism web sites for some large Swedish local authorities and cities, as well as place branding and destination marketing strategies and concepts. You appear to think that these local authorities/cities don’t do it very well. How would you do it??