Online tourism boosting

A recently published study, Netstudy Travel Industry 2009, by Swedes Peter Hellman and Alf Hedlund, shows that e-marketing is becoming more important within tourism.
The travel industry´s online market has grown tremendeously, from SEK 10 Bn 2005 to SEK 25 Bn 2007 (US$ 1,43 Bn to US$ 3,58 Bn). The travel sector has increased the most [...]

Sweden according to visitsweden.com

Fill in the blanks…

7 Growth industries characteristics, part 3: Requirements

Sweden is becoming more and more unknown among foreigners, accordning to a recently published report by The Swedish Institute. “The reason for this is that the choice of countries being investigated changed compared to previous years” says Olle Wästberg, SI Director-General. “The other reason is that the competition has become tougher as a result of globalization.” [...]

Sweden cheaper than ever

Being a tourist in Sweden is cheaper than in ages. A hundred swedish kronor is equivalent to USD 12,16, EUR 9,03 or GBP 8,45 today. It´s a 40% drop in value of the swedish currency since april 2008. This means business for incoming tour operators and overseas agents. However, Riksbanken (the Central Bank) says it´s [...]

Swedentourism blog in international media

Every now and then I´m surprised how the blog stats suddenly goes up dramatically. I´d like to think it´s because I´ve written about something interesting, but it´s also nice with a helping hand. Thanks to the Blogburst network I´m happy to announce that the posting on “Know your clients – social tourism marketing” recently was [...]

7 Growth industries characteristics, part 2: pricing

Are you one of the lucky guys that are running a tourism business with more demand than what you´re able to supply? I thought not… they´re a rare species. Have faith, there´s help to get if you activate a network of distributors. One of the most effective tools to get others to provide you with [...]

7 Growth industries characteristics, part 1

You´ve probably heard of them, those successful companies that comes out of nowhere and reach the stars in the wink of an eye. Or the slow but steady ones that step by step grows from a small start-up to a profitable corporation more or less unaffected by seasonal fluctuations or recession times. How do they [...]

Know your clients – social tourism marketing

It´s amazing how much money tourism organizations are wasting on inoperative marketing. Ads and brochures that´s actually read by just a fraction of the estimated target group. Swedish municipalities, for example, are printing 4-colored brochures to an amount of SEK 800 millions a year (~US$ 100 Mn). Most of these fancy brochures are dropped in [...]

Are you in a winning tourism team

Michael Moore, the famous American author, once asked his (American) readers: “So you think you´re clever? OK, who´s the president in Mexico? See… Most people in other countries knows who´s leading the country next to them”.  A quick glance at the Swedish incoming tourism market shows that, with a few exceptions, everybody´s basically promoting the [...]

Tourism top stories

How about having all the best travel related top stories continously updated and easily accessible wherever you are? Now you can. The site Alltop.com is a “digital magazine rack” of the Internet, containing high-quality information with unusual breaking news, stories, and rumors from sites you´re already visiting as  well as reviewed and evaluated niche-sites covering [...]