Suppose you´re hungry. You stroll down to your favourite restaurant back home in Ohio, Shanghai, Barranquilla or wherever you happens to live. You find a smorgasbord of mouth-watering seafood offered on the menue. One of them is, say, kräftor med vitlökssmör och ostpaj. Would you order it? Didn´t think so. Well, actually it´s a delicacy [...]
Filed under: Destination development, Inspirational Swedish attractions, Tourism marketing | Tagged: Curt Landin, strategy, sweden, tourism, translation, travel industry, travel news | 2 Comments »




