Got a tourism website? Does it sell? Nah, didn´t think so… There are millions of tourism websites, but not many of them are specifically designed to promote sales of tourism products. Not surprisingly, most of them are built by IT professionals with little or no experience of tourism sales processes.
Want to see the midnight sun? Try to make a reservation at Sweden´s national railways www.sj.se . Outstanding
Tourism Website Review
wild bear watching, anyone? Try www.nordicnature.com. A conference or training camp? Check out www.friscordia.com. These are just samples… they´re all excellent, award-winning companies. However, the websites are quite impossible to understand for non-swedish speakers. Like many others around the world.
Buying a tourism experience is not like buying an Iphone. You can´t try before you buy. If it´s “broken”, you can´t return it. A tourism experience is consumed in the very same moment it´s being produced, which makes the marketing and sales process quite different from most other industry´s.
It´s not about translations. It´s about communication. It´s not about getting high ranked at google. It´s about how you get leads and how you converts them into actual sales.
Now there´s a solution. Natural has developed a Tourism Website Review. While common website reviews are done mostly by IT companies focusing on search engine optimization, structures and IT technicalities, this Tourism Website Review is done by experienced tourism professionals and has its focus on layout, content and functions that promotes sales of tourism products.
The Tourism Website Review is divided in 4 sections:
- A general review of basic functions required for tourism websites.
- A specific review of advanced tools and functions for tourism marketing and sales.
- A SEO report for search engine optimization
- Other requirements of importance for successful tourism e-marketing & sales
Completed by a summary of the most important findings and marketing to sales conversions. A main purpose with it is to provide you with advices and recommendations on…
- how to visualize your products, services, company and destination on the website
- how to identify, collect and convert leads to sales
- how to measure the results of your e-marketing and sales
From a number of perspectives, your website will be evaluated, estimated and compared to competitive websites with the aim of providing useful comments and recommendations for website improvement that leads to more sales. It is useful by yourself as a roadmap to sales or as a practical instruction to your webmaster for direct implementation on your website.
Filed under: Tourism marketing Tagged: | natural, promote, report, review, sales, tourism, website
I’m in a process of changin the website. These ideas are great and will help us in the reflection of how to build it to maximize and attract the clients. Thanks. Paulo
Great Post, Solid Information. Thanks!
Marketing is a sticky subject but if done correct will pay great in conversions! True a landing page is the key to making a sale!
Great landing pages made easy with the help of flexsqueeze software.
Good Advise.