7 Growth industries characteristics, part 2: pricing

Are you one of the lucky guys that are running a tourism business with more demand than what you´re able to supply? I thought not… they´re a rare species. Have faith, there´s help to get if you activate a network of distributors. One of the most effective tools to get others to provide you with [...]

7 Growth industries characteristics, part 1

You´ve probably heard of them, those successful companies that comes out of nowhere and reach the stars in the wink of an eye. Or the slow but steady ones that step by step grows from a small start-up to a profitable corporation more or less unaffected by seasonal fluctuations or recession times. How do they [...]

Know your clients – social tourism marketing

It´s amazing how much money tourism organizations are wasting on inoperative marketing. Ads and brochures that´s actually read by just a fraction of the estimated target group. Swedish municipalities, for example, are printing 4-colored brochures to an amount of SEK 800 millions a year (~US$ 100 Mn). Most of these fancy brochures are dropped in [...]

Are you in a winning tourism team

Michael Moore, the famous American author, once asked his (American) readers: “So you think you´re clever? OK, who´s the president in Mexico? See… Most people in other countries knows who´s leading the country next to them”.  A quick glance at the Swedish incoming tourism market shows that, with a few exceptions, everybody´s basically promoting the [...]

Tourism top stories

How about having all the best travel related top stories continously updated and easily accessible wherever you are? Now you can. The site Alltop.com is a “digital magazine rack” of the Internet, containing high-quality information with unusual breaking news, stories, and rumors from sites you´re already visiting as  well as reviewed and evaluated niche-sites covering [...]

10 Natural tips about selling

Todays tough business climate makes it even more important to be able to sell. Most industrys have seen an increase in competition, where the globalization has affected companies of all sizes and tourism is no exception. Thousands of articles has been written about how to “behave” for being successful in selling. Not this one.

From my [...]

10 reasons why Australian´s should visit Sweden

 It´s not easy to be a tourist these days. An American dollar has become 25% more expensive for Swedes since summer. Luckily, there are other destinations we can choose where we don´t feel like being ripped off when paying for a breakfast. While we´re stuck up here on on the tip of an ice sheet [...]